In one of my favorite rebranding projects, I was able to refresh the current look and feel of one of the oldest cities in the country. The thought for the logo came first, using a mix of the city's historic qualities and underlying street grid. Combing the two gives it a modern and sharp look with the clean edges and a vintage feel with the pastel colors. Using offset colors to give a fun feel, the icons and wayfinding use the same line style and sharp lines to make finding your way in the city easy and reliable. The website uses a simple and easy way to find information and gives a feel of what type of culture Savannah has. Using the brochure to get quick snippets of what you might see and do while visiting.
